Friday 4 October 2013

Female Magazine - Vogue








 Vogue magazine is an elite fashion and lifestyle magazine primarily aimed at women or fashion conscious people, originally an American publication the company has branched out to major countries. The magazine has become one of the biggest symbols in fashion, the magazine keeps its readers up to trend with current fashion by showcasing and attending fashion shows of what will be big in a certain season. The coveted September issue was made into a documentary style film to showcase the work behind the magazine. Celebrities are often used on the cover however editor Anna Wintour has often made it publicly clear who is allowed and who isn't allowed to be on the cover. Anna Wintour has become a celebrity in her own right following her job, appearing on the cover but also her status within the fashion industry. The company hosts a annual MET Ball Gala in which celebrities and people that are huge in the fashion industry attend. As it is a high end fashion magazine, it is priced between $15 - $20 and is a monthly magazine. 

  The masthead of the magazine is Vogue and has become a statement of fashion, the iconic font has also been featured on fashion shows and events to publicise the magazine and brand. In the magazine example of Emma Stone's cover, bright pink colours are used on certain words in order to bring attention too them, but some words like 'plus' and 'exclusive' are used to increase viewer interest in the magazine but also make you want to buy the magazine due to its exclusivity and content. As it is a high end magazine there are no generic plugs on the cover - as apposed to tabloid magazines like Heat which advertise free holidays. The typography is very elegant which is a reflection on the magazine, but also the cover rarely or never uses lower case letters as they want to bring as much attention to the magazine as possible. The main image (being of Emma Stone) uses the model to have her eyes directly at the audience to engage them into buying the publication. The cover lines directly relate to the fashion magazine mainly being about fashion and beauty tips as well as lifestyle tips, the magazine wouldn't necessarily use sex or relationship advice as they may view it as cheapening the elite brand. The magazine has been criticised in the past for the over editing of the models on the cover as it creates a negative impression for people that read it and can in extreme cases lead to anorexia/bulimia rise in teenagers. The use of nudity on the magazine differs from a 'lads mag' as it is done tastefully or with lingerie, a pregnant Claudia Schiffer appeared nude on the German edition of vogue, as apposed to fully topless covers seen by mens magazines - 'lads mags' are drastically cheaper than fashion magazines like Vogue & Elle.

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