Friday 9 May 2014
Monday 5 May 2014
Audience Analysis
The Amazing Spider-Man 2
Who is the audience? Be specific
The audience would be fans of the comic book franchise, but also fans of the original Amazing Spider-Man film. Comic book fans as well would be the main audience as they have a interest and love for comic books from the Marvel & DC Universe. People between the ages of of 16-35 may also take an interest due to the younger cast and rebooted storyline, but also due to the action in the film an chemistry between Andrew Garfield and Emma Stone.
Who would take a Preferred/Oppositional/Negotiated reading? Why?
Preferred: The fans of the franchise and comic books as they would be loyal to the franchise in the efforts that it does well commercially but to also ensure future films and series. Generally males in the ages of 13-18 as they would be more inclined to watch the film, however as the comic series is historic, then older, loyal fans would still watch it despite their ages.
Oppositional: People (Mainly females) above the ages of 40-65 would perhaps take an oppositional reading due to not understanding or liking the franchise or comic books, they may also feel that the Superhero sub-genre is not their preferred genre, but more geared towards a younger audience. People who perhaps prefer DC to Marvel films may also take an opposed style of reading towards The Amazing Spider-Man 2.
Negotiated: People (Typically male) around the ages of 25-40 may take a negotiated reading to the film as they may know a basic knowledge of the films and comic book series but maybe attracted to the film due to the action. Other audience members may watch the film purely for the cast, Although I am an avid fan of the franchise, I also am a loyal fan to Andrew Garfield and Emma Stone, therefore I would watch the film regardless of how I thought about the comics.
What is the main use or gratification for the audience? Why?
The main use and gratification would be entertainment and escapism as it is a film tailored to allow the audience to escape to another world filled with crime and a superhero saviour. It is entertaining to the audience due to the action and storyline. Social integration may also play a huge role in the films success as people may go view the film therefore they can have an involvement in conversations.
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