Group Analysis of Men in Media

GQ magazine aims towards men due to the content and title being an acronym for 'Gentleman's Quarterly', the magazine aims to bring men the latest information in fashion for men and sex/relationship advice. The coverlines are specifically male orientated for example; 'Sex meet the man whose paid to turn women on' and 'The Hawaiian shirt, a style epiphany'. Andrew Garfield is a well established actor who shows a balance of street style and sophistication - which suggests that the reader can achieve his look after reading the magazine. By featuring the coverline 'Fly guy, Andrew Garfield is Spider-man just way cooler' which suggests that he is the average guy, but a cool guy who men would aspire to be. He fits the stereotypical male model appearance as he has a element of sophistication intertwined with his masculinity. The coverlines are a maroon and gold colour which has the connotations of luxury which suggests that the magazine is a must have item of wealth. The high key lighting creates the impression that he is the star and centre of attention, but also makes the suits colour more dominant. The coverline at the bottom of the cover 'She won't like GQ's Agony Uncle Rod Liddle, but you will' again showing the predominant audience is males. The masthead is in a gold colour again suggesting that it is a luxury magazine, Andrews eyes are directly in line with the masthead to engage the audience.  

 

 Vogue is the worlds leading women's fashion magazine that predominantly features women on the cover, the magazine has solidified it's presence in the fashion world by bringing coverage of high end designer fashion. As the issue is specifically aimed towards the 2012 Olympics it features cover lines directly linking in with the Olympics, such as; 'The best bodies, suits and sun screens of the season' and 'Team USA, America's Olympic Hopefuls'. Vogue generally only puts females on the cover, however in this instance Olympic swimmer Ryan Lochte features on the cover alongside Serena Williams and Hope Solo - men may view Lochte as a desirable male to aspire to be as he is surrounded by women and is representing his country. By having the cover line 'Summer fashion winning streak' it links fashion with sports, but still has the main topic of fashion. Ryan Lochte fits the stereotypical male model as he has a strong sexuality, very masculine but also fits the body type demographic. By putting Lochte in the middle, it also brings more attention to the male figure on the cover, High key lighting creates the positive representation that they are positive figures. The gold masthead has the connotations of luxury, which has a strong link with the type of fashion shown in the magazines. The monochromatic fonts are simple however are used in order not to derive any attention from the masthead or main image, by having the cover line 'JLo in super sexy swimwear' again has the strong dominance of the female orientated audience. All of the athletes are align with the masthead in order to engage the audience. 

 Mens Health is the dominating mens fitness magazine, it specialises in mens health and fitness. The main image features internationally known football player/celebrity David Beckham who is now categorised as a 'new man' due to his strong paternal role. The masthead indicates who the magazine is aimed at, with the cover lines which support the male dominated audience; '27 flat belly power-foods' and 'Sculpted abs made easy?'. By having David Beckham on the cover it gives an idea of the desired man who 'has it all', the cover model always appears either shirtless, or in a tight t shirt to emphasise their physique, linking to the body building aspect of the magazine. The white t shirt suggests purity and cleanliness which contrasts with the jet black tattoos on his arms, suggesting that you can be masculine and feminine. The coverlines are red and black which are simplistic yet straight to the point and are considered to be 'masculine', the capitals make the language seem more of a command or like it's being shouted - '5 RED HOT SEX SECRETS' and 'GET BACK INTO SHAPE'. The high key lighting again shows a very clean image, suggesting that this magazine will offer the reader a fresh start, but also contrasts with the black tattoos. Davids eyes are directly aligned with the masthead again to engage the audience to buy the magazine.